Mission The Sports Marketing Department views colligating the domestic (HUN) stakeholders of sports marketing, boosting the recognition of sports marketing among academic and professional peers and fostering the successful and effective implementation of the field in business as its foundational goals. Through this the department wishes to contribute to the emergence and advancement of domestic (HUN) professional conversation and development of any social and economic progress related to sports, while at the same time increasing the field’s international acknowledgement. Objectives The department’s main priority is to mediate domestic education, research and the field of sports marketing in general, in addition to representing and vindicating all interests of the profession in all of business. Furthermore the department feels obliged to help advancing the field to its full potential on domestic (and international) levels, mainly by creating a framework of collective accountability along with expert and market friendly foundations.