The company Bodum was founded by Peter Bodum in 1944. He is the father of Jørgen Bodum who is currently running the Bodum group and who is living in Switzerland. The Bodum group is a 100% family-owned business and has 700 employees worldwide. In the beginning Bodum imported glasses from East Europe in order to sell them in Denmark, but in 1958 the first Bodum product was launched. People celebrated the Santos coffeemaker like a sensation. Bodum is still producing this item in the original design by Kaas Klaeson. In 1974 the Bistro coffeepot was introduced. It was the first Bodum product from the Presso coffeepot selection. These were also the first steps to the cooperation between Jørgen Bodum and Carsten Jørgensen, whose ideas showed us that good design doesn’t have to be expensive. At the same time, the Bistro coffeepot was the basis for the Bodum design line. The principle of the Presso coffeepot was developed by the Italian designer Calimani in 1943. In 1986 Bodum opened the first shop in London; actually as a presentation shop. Shops in Copenhagen, Paris, New York, Tokyo, Zurich and Lucerne followed. Today, there are 52 Bodum shops worldwide and many more shop-in-shops. The Bodum shops serve as a kind of marketing to popularise the brand Bodum and its products all over the world. Bodum includes a holding company in Denmark as well as in Switzerland.