20 years of making high quality products and trying to make original designs by Iranian designers in various fields of design all across Iran; gathering and also educating a team to work in manufacturing, design, quality control, research and development, to provide a product which is valuable, worthy and deserving for Iranians with international standards; restricting the use of low quality and below the international standards of raw material and products; Valuing and considering corporate social responsibilities in environmental issues in product life cycle and minimizing the use of non-recyclable raw materials.