West Coast Cool with a Dose of Poolside Glamour Tart Collections is the quintessential California clothing brand. Founded in 2004 by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a woman’s natural radiance and confidence while transcending her from day to night with ease. Tart uses the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous Northern California lifestyle. Each Tart piece is artfully designed to flatter the feminine physique and enable women to move fluidly from one of life’s experiences to the next. Headquartered in sunny Concord, California, the family-owned company constructs every pattern and piece at its in-house design studio. Since launching its very first collection, Tart has attracted a loyal Hollywood following amongst the likes of Alessandra Ambrosio, Heidi Klum, Kourtney Kardashian, Katy Perry and Paris Hilton.