National Newspapers of Ireland and NNI Local and Regional Newspapers represents 16 national daily, Sunday and weekly newspapers and 34 local and regional newspapers. These newspapers have a combined weekly circulation of almost 5.8 m copies. We are committed to promoting and portraying newspapers and their digital activities as the most comprehensive source of news and information, and as the most effective medium for advertising. We believe that Irish national, local and regional newspapers are vital to the democracy of our state and the literacy of people in Ireland, particularly younger people. We represent the interests of our members on a wide range of industry issues. This representation includes: Working towards a fair and balanced legislative framework that brings Ireland into line with other EU jurisdictions (e.g. press regulation /ensuring fair competitive framework between broadcast and print media); Protecting the environment by adhering to best practices. Highlighting the unfairness of a system that taxes literacy (VAT) ensuring that copyright legislation protects the publisher’s investment. Putting in place mechanisms to ensure press standards and best industry practice. Promoting newspapers as a creative and effective medium for advertising. Promoting newspaper readership. For more information about newspapers' circulation and readership in Ireland and about what we do see www.nni.ie