Founded in 2017, we are the first student-led digital strategy consultancy in the UK. We focus on delivering data-driven solutions to our international clients. We also focus on fostering a vibrant data science community at Oxford by training talents that have passion and potential in machine learning and big data analytics. Data is the heart of business. In a data-intensive environment, ‘big data’ is the buzzword of the century. Data itself is meaningless, so as the exabytes of data generated daily. This is where we come in - to harness the benefits from data. We transform big data into smart data, with a clear focus on the purpose, insights, actions and resulting outcomes.