LFP, Inc. manages the HUSTLER Brand of products and services. HUSTLER® is the most powerful brand in adult entertainment, and one of the most popular consumer brands in the world. Founded in 1974 by outspoken and world-renowned First Amendment defender Larry Flynt, HUSTLER has built a global empire encompassing broadcasting (in more than 55 countries), the luxurious HUSTLER® Casino (in suburban Los Angeles), online (60+ Web sites), retail (22 HUSTLER HOLLYWOOD® stores), product licensing (apparel, accessories, novelties, etc.), publishing (12+ magazines monthly), DVD distribution (HUSTLER® Video, VCA Pictures, HIS Video) and Larry Flynt’s HUSTLER® Clubs (11 locations worldwide).