For a long time, I have been obsessed with creating something that mimics how people actually engage with specialist media. The conventional news article – a long anecdote, a nutgraf that summarizes the story at hand, and a dive into specifics with plenty of hand-holding for a general audience – has its place, but I was much more interested in replicating the hyperkinetic exchange of ideas, intel and news I see in discussions between industry pros. They prize context and color, numbers and humor. They don’t need to be told everything – but have an infinite appetite for the thing. They’ll toggle between a deep dive, tea spilling, history, narrative, and memes, and consume their industry content with even more delight and affection than content around sports and entertainment – this stuff IS their sports and entertainment. I've started something new to capture and deliver that. ten31 is a publication that is NOT being built for journalists, publicists or a general audience. It is designed for you – industry insiders. It is radically different in tone and style and format than what you might be used to in B2B. It will offend some and captivate others. And it will be the most fun and useful thing you ever consume in the space. The first product is "The Promote," a CRE newsletter with many inspirations: Puck, Mad Magazine, Dealbook, The Ringer, SPY, Asphalt Jungle, and of course, my former home, The Real Deal. Sign up for free below - it drops 3x a week.