Moff provides a cloud-based wearable platform for fitness apps and games. Moff will launch its “Fitness Gamification Solution” with demos of fitness apps for kids using motion, position recognition and data analysis technologies and the Moff Band, the wearable smart toy. Moff was named as one of the "12 Startups that Will Change the Way We Play" by the San Francisco Business Times, and the Moff Band was one of "The 7 Coolest Toys of Toy Fair 2015" by Yahoo Tech. Moff is a startup headquartered in Tokyo (Japan) with U.S. offices in Silicon Valley (California).