SOUVIA (PT GEMA MULIA SEMESTA) established in 2018, a company that provides seminar kit packages, goodiebag packages, gift sets for events such as seminars, training, workshops, meetings, conventions, gatherings, anniversary, product launches, etc. SOUVIA has become the market leader for merchandise and promotional gifts in Indonesia and has been trusted by 25 of the total 34 Ministries in Indonesia and other institutions as a partner who provides for merchandise and promotional products. We have also served more than 3,000 clients from the private sector in Indonesia which provides promotional gifts since 2018. We distributed more than 5 million pcs of products per year. We are also trusted by start ups such as Bukalapak and Ruangguru. SOUVIA has young people who have experience from start ups, national manufacturing companies, and multinational companies. In HR management, we use technology for monitoring such as HRIS-Talenta, and a real time monitoring system for performance through an online dashboard. Our corporate culture prioritizes data driven decision making, and has 3 main values as our operational pillars : open mind, logic, and fast. We observe that the market leader for promotional products in Indonesia is still moving conventionally, so we want to transform into a provider of promotional products for corporate gifts and advertising specialty in Indonesia by prioritizing technology and automation.