Established in 2003, Hong Kong Retail Technology Industry Association (RTIA) 香港零售科技商會 is a non-profit trade association. RTIA targets to be a united force in the industry to accelerate the development and usage of retail and payment technologies locally and to promote our experience outside Hong Kong. RTIA's mission is to promote the adoption of retail technology for operation efficiency & business excellence and to advance the professional standards of software and hardware development in related technologies’ applications.