Hansa|GCR is a full service market research and consulting firm focusing on brand and the customer experience. Using the lens of the customer experience and applying psychological principles of human motivation, Hansa|GCR offers best-in-class consulting, qualitative research, and quantitative research related to Customer Relationship Equity, Market Assessment, Branding, and Product/Service Innovation. Hansa|GCR conducts research across the globe for leading companies from start-ups to the Global 2000. Formerly Gartner’s custom research group, Hansa|GCR supplies deep methodological and subject matter expertise. The firm works in a variety of industries, including but not limited to Technology, Financial Services, Insurance, Healthcare, Media, Telecom, Consumer Products, Restaurant and Retail.