The Sound and Vision of Scandinavia Nature favours better design. Wherever you look, the most successful designs are always the most efficient. By rejecting unnecessary features, they have evolved to become simpler but also more sophisticated. Scandinavian design is like this: practical, unpretentious, beautifully efficient and powerfully satisfying in its simplicity. And when you own a home entertainment system from Primare, you’ll sense that we celebrate these values as well. Through Primare audio/video systems you’ll enjoy the benefits of cutting-edge technology and high performance without complexity, in a form that is easy to use and appreciate over many years.