OUR PRINCIPLES 1. CUSTOMERS COME FIRST Customers are at the heart of our business. Every decision evolves from the customer perspective. We aim to delight and inspire by providing the very best service, the widest selection, the most flexibility, the highest quality and the best value. 2. WINNING THROUGH TEAMWORK We work as a team in a sharing spirit of mutual respect, open and honest communication and support for each other. 3. WE ARE A FAMILY We provide a warm and friendly atmosphere where everyone is encouraged to contribute to the company's success. We invest in development, reward fairly and give everyone the opportunity to flourish. Everyone has a voice that is heard. 4. INTEGRITY IN EVERYTHING WE DO We will conduct ourselves at all times with integrity. We will put our reputation before profits. 5. TAKING OWNERSHIP We empower everyone to seize the initiative, make things happen and solve problems. We encourage a can-do attitude and a sense of urgency. 6. GOOD RELATIONSHIPS WITH OUR PARTNERS We build long term mutually beneficial relationships with our suppliers and business partners. We will do what we say, honour our obligations and pay promptly. 7.HARD WORK WITH A SMILE Whilst we take our work seriously, we have fun while we do it. 8. CONTINUAL IMPROVEMENT We are always looking for ways to improve and learn. We accept change as an essential part of our business. 9. FINANCIAL STRENGTH We will manage our financial affairs prudently, be frugal with our costs, always hold cash and never use debt. Pledged monies needed to settle outstanding lists will always be held in a segregated account. 10. HIGH STANDARDS WITH OCCASIONAL MISTAKES We pursue excellence in all that we do. We also expect to make mistakes. 11. GOOD CITIZENS We care about the world we live in and the communit