We are WE, an experience agency born from a deep-rooted passion for discovery. We began our journey in Barcelona, and since then, we have extended our horizons to Madrid and Lisbon. This spirit of expansion and adventure has allowed us to establish ourselves as a prominent name in tourism across southern Europe. Our purpose: to design innovative leisure and travel experiences for those who seek more than a simple journey. We emerge for those travelers who understand that traveling is much more than reaching a destination; it's a voyage of self-discovery and connection with cultures and people. Tourism is undergoing a transformation. Value is no longer measured by the opulence of accommodation, but by the richness of experiences that can be lived and shared. Authenticity, connection, experience: that's what defines a destination today. The global tours and activities market, which Phocuswright valued at $183 billion in 2019, is maturing and ready to explode. As happened with major hotel chains in previous decades, we are on the cusp of a new phenomenon: the birth of global experience brands. At WE, we are at the forefront of this change, carving our path in the most exciting cities of the Iberian Peninsula: Barcelona, Madrid, and Lisbon. From here, we launch into the world, ready to offer unforgettable experiences that merge the best of local culture, gastronomy, and the diversity of destinations. Our goal is to reinvent the concept of travel. We envision a future where every journey is an opportunity to discover, learn, enjoy, and ultimately connect. And in every story, there is an element of humanity, a spark of connection, that transforms a simple visit into a profound and lasting experience. Because at WE, we believe that tourism is much more than seeing a new place. It's about living it, feeling it, understanding it. And that is what we aim to offer each of our travelers: unique, memorable, and transformative experiences.