Established in 2010, See Change is Ireland’s national programme working to end mental health stigma. See Change's work is informed by people with lived experiences of mental health difficulties, including 50+ Ambassadors who are best placed to give insight into mental health stigma and discrimination. It is See Change’s vision that every person in Ireland can be open and positive about mental health, understanding that it as a normal part of life’s ups and downs. See Change is a project of Shine, along with Headline, Ireland’s national media programme for responsible reporting and representation of mental ill health and suicide. Shine is a national organisation that provides information and support for people affected by mental health difficulties and their families.