BrainDW is a new concept in digital solutions offering the last generation virtual and interactive tools, generated from a business strategic point of view. It is a service based on a first edition technological platform meant to design and install navigational capabilities to web pages, with the incorporation of intelligent applications for the development of external, internal and E-commerce communications and offering a wider interactivity and efficiency for business purposes Through its platform, NEWDIGITALWAY allows the development of a better knowledge, relationship and interaction within the navigational modes, reaching more personalized communications in line with the interests and needs of the users. NEWDIGITALWAY is an Interactive and intelligent digital technology and strategy for marketing and communications services. It is the technological response integrating a business vision to optimize services and to target an audience of interest.