The Festival takes place every September in the Welsh Borders market town of Abergavenny. 2024 dates: 21 & 22 September. Ticket-holders can meet growers, producers, exhibitors, educators, writers, campaigners, chefs and cooks all in one place – the high-profile and established – alongside fledgling enterprises. The Festival is committed to drawing in a wide demographic, transforming the way people think about food; challenging and promoting new ideas, pushing the boundaries, and encouraging people to look differently at where their food comes from. It also acts as a gateway to Wales for cultural tourism, encouraging first-time visitors to come back for new experiences, contributing extensively to the regional economy.