Power PR, a product publicity firm creating a whole new realm of public relations, in fact a whole new category of public relations, called Performance-Based Publicity, which drives word-of-mouth results. We are the architect of one of the most significant methodological changes to affect the public relations industry in years. Namely, guaranteed digital and published stories, month-to-month contracts, razor-sharp marketing strategy capabilities, and an unusual performance/statistics-driven account management team set-up. Their manufacturing and technology clients are loving it, getting more bang for their PR-buck than they have seen in a long time, if ever.