With hotels in Crete, Athens and Rhodes, bluegr aims to diversify the concept of luxury hotels in Greece, introducing guests to properties built around the three pillars of quality tourism: breathtaking locations, exceptional service and authentic experiences. Our Vision is to provide hospitality excellence, strive for sustainable growth, care for our people & communities, and inspire generations to come. Our Mission is to delight our guests with personalized experiences in a sustainable, authentic and warm environment.