CAKE, a trusted global provider of affiliate marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead distribution, ecommerce, and multichannel marketing that create new revenue opportunities for CAKE customers worldwide. For more information, visit www.getCAKE.com. Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. Visit: https://getcake.com/affiliate-marketing-software/ Lead Distribution Solution: Maximize lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers, and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. Visit: https://getcake.com/lead-distribution-software/ Multichannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey. Visit: https://getcake.com/marketing-attribution-software/