Pathfinder 23 (PF23) is an E-commerce agency focused on brand building in E-commerce. Our mission is to create top notch user experience as a key element in the perception of a brand in E-commerce. We think art & science. We use creativity and technology to design and execute efficient consumer journeys and path-to-purchase scenarios.  Our team has a global footprint and a proven track record of delivering end-to-end projects across EMEA, NA, APAC and LATAM regions and cooperating with over 50 top brands and more than 300 E-retailers globally. We offer you a synthesis of E-commerce capabilities and over 15 years of experience. PF23 is part of Brand New Galaxy (BNG), an independent platform integrating smart business solutions in the areas of marketing and technology. BNG harbours interesting and dynamic ideas which are better off in start-up environment, although their scale can well be competitive to network agencies'. BNG also includes Spacecamp, a newly created digital agency with creative technology at heart, Life on Mars, through-the-line agency focused on brand building in digital ecosystem and beyond, and Synthrone, platform for implementation automation and brand analytics in E-commerce.