Arcalea creates software that makes Marketing better. Galileo, our multitouch analytics platform, empowers brands and agencies focused on performance to eliminate waste and seamlessly assess and optimize effectiveness across channels, campaigns, and ads. Our platform is designed with machine learning to assist marketers in making the best decisions related to budget allocation, analysis, testing, scaling, and more. Galileo streamlines channel-based assessment, immediately preventing wasteful spend. We simplify processing clean, actionable data, allowing you to achieve your goals without the need for additional technical resources. Recognizing the imperfection of any single methodology, Galileo employs a diverse array of approaches. Our toolkit includes multiple approaches to analysis from standard rule-based models to predictive machine-learning analytics and advanced A.I. analysis for organic and paid channels. These methods combine to provide you with the most comprehensive and accurate understanding of your revenue conversion cycle.