The brand originates from Vietnamese coffee. From the love for Vietnam and passion for coffee, in 1999, Highlands Coffee® was born with the ambition to elevate Vietnam's long-standing coffee heritage and spread the spirit of pride, harmoniously connecting tradition with modernity. Starting with packaged coffee products in Hanoi in 2000, we quickly developed and expanded into a famous coffee shop brand, continuously expanding our domestic and international operations since 2002. Over the years, we have continuously brought delicious and richly-flavored coffee products into a comfortable and elegant space. Our cups of coffee are not just a familiar drink, but also carry with them a cultural mission that reflects a part of modern Vietnamese life. Until now, Highlands Coffee® still maintains the manual coffee sorting process to select the best quality coffee beans, freshly roasted every day, and serve our customers with a bright smile. Our secret to success lies in the excellent space, excellent products, and attentive service at an affordable price.