The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. We do this through consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands; and training resources and merchandising materials provided to retailers. Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. We offer North America’s most trusted third-party verification for non-GMO products. The Non-GMO Project Standard is a consensus-based document crafted with the insight from dozens of industry experts, reflecting a dynamic range of perspectives. In a world of shifting technologies, the Standard remains current and collaborative through ongoing public comment periods. Because of this collaboration with engaged stakeholder groups, Non-GMO Project Verified is a meaningful and achievable way for suppliers, brands and retailers to show their commitment to providing consumers transparent choice in the marketplace.