After gathering in-depth insights from active women and their relationships with their bags, the founders of KAAI found that women are irritated by the chaos in their fashionable but often unpractical handbags, yet bored with the looks of their “masculine” work bags. In an attempt to bring practicality and sophisticated femininity together, they decided to create a new bag concept for women on the go. With an eye for detail, superior materials and a multi-purpose design, a KAAI bag not only holds your stuff: it carries your life.