Stories with Heart & Soul Founded in 2008 and published by The Idea Boutique (est. 1994), VIE celebrated its ten-year anniversary in 2018! VIE is a national luxury lifestyle magazine that focuses on fashion, architecture, design, travel, culture, philanthropy, and good people doing great things! Our Stories with Heart & Soul moniker is part of the core values of the magazine, which strives to showcase each story with rich photography and exceptional writing.