WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO. LED BY FOUNDER AND PHOTOGRAPHER DAVIS FACTOR, THE ENERGY ON SET SHOWED NO SIGNS OF SLOWING DOWN — BUT TOUCHUPS ALWAYS KILLED THE VIBE — AND THE ORIGINAL SMOOTH & BLUR PRIMER WAS BORN. TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, AND WE GO BEYOND THE STUDIO TO CREATE LONG-LASTING, ALWAYS CRUELTY-FREE, PRIMER-POWERED FORMULAS, WHICH ARE DEVELOPED, TESTED, AND VETTED BY OUR HARD-WORKING CREW TO KEEP UP WITH YOU ALL DAY. “EVERYTHING CARRIES OUT OF THE STUDIO INTO REALITY.” – DAVIS FACTOR, FOUNDER