BE Ultimate was started in July 2012 by an Ultimate Player looking to strengthen Ultimate’s legitimacy from the inside out. We believe each player and team should be able to be kitted out with high performance, Ultimate-specific apparel in order to reach their potential. Thus, since our inception we have devoted our time and energy to making high-performance apparel accessible and wearable with our focus on: Reliable and quick turn-around times High-performance fabrics Quality workmanship We are Ultimate players making Ultimate gear for the Ultimate Community.