A global, Sweden-based, Phone Accessory brand that merges the gap between fashion and tech. IDEAL OF SWEDEN represents a lifestyle universe that injects a sense of style and energy into everyday tech accessories. The brand was founded in 2013, in Norrköping, Sweden, by two young entrepreneurs, Joachim Angelton and Filip Ummer. Today, the company has a global presence, with its core in Scandinavia and Northern Europe. All products are designed at the headquarters in Stockholm yet worn by style seekers worldwide. With ten years of developing tech accessories and focusing on merging the gap between fashion and tech, the brand is rapidly evolving, aiming to become the world's number-one tech accessory brand.