The Dubai First brand was launched in 2007 and has developed a reputation for outstanding customer service and award winning products. The Dubai First business and brand have since been transferred and are now owned by First Abu Dhabi Bank (FAB). FAB is the UAE’s largest bank and one of the world’s largest financial institutions, offering an extensive range of tailor-made solutions, products and services. Product Portfolio Credit Cards We have an impressive range of Dubai First credit cards. We continuously identify opportunities in the credit card market. With our sector-specific focus and innovation, we have redefined the credit cards landscape across the region. Going forward, customers will have the opportunity to take advantage of a wider range of personal banking products.