The Canadian Council of Public Relations Firms (CCPRF) is a national organization of leading public relations consulting firms operating in Canada. The CCPRF is dedicated to promoting the role of public relations in business strategy and organizational development and performance. Comprising the senior leadership of Canada’s public relations industry, the goal of the Council is to promote the high value, professionalism and development of public relations consulting and provide leadership in areas that influence industry growth and performance. The CCPRF also aims to advance the business of public relations by building its value as a strategic business tool, by helping member firms manage successful and profitable businesses, by promoting the benefits of a career in public relations and by providing professional development. We value reputations: reputations that are built on forthright counsel, creative strategies, strong execution, and respect for our clients, our colleagues, the public and the media. The CCPRF’s members include the majority of Canada’s leading public relations firms. It is an agency-based organization as opposed to an individual-based membership organization. While there are no individual memberships, all employees of member firms enjoy membership privileges.