Geophysical Insights was founded in 2008 in Houston, Texas, by Dr. Tom Smith with the vision of applying machine learning to seismic interpretation to reduce the risk of oil and gas exploration and the cost of field development. Shortly after launching the company, Dr. Smith assembled a team of geoscientists and interpretation software specialist to develop the next generation of seismic interpretation software. The group’s mission was to apply machine learning to the problem of seismic interpretation and deliver the new capability in an off-the-shelf, commercial software product that could be used by any geoscientist. The new AI workbench, branded as Paradise®, would feature an intuitive, elegant interface that guided geoscientists in applying machine learning to many different types of geologic and stratigraphic investigations. Over three years in development, including a year of field trials, Paradise was launched as a commercial product at the Society of Exploration Geophysicists (SEG) Annual Convention in 2013 and has since seen steady adoption worldwide, including by national oil companies (NOCs) and international oil companies.