LINE FRIENDS is a global character brand featuring 11 characters, which were originally created for use as stickers for leading mobile messenger app LINE and its 200 million active worldwide users. LINE FRIENDS has emerged as a bigger brand by introducing a new Intellectual Property called BT21, which are 8 unique and charming characters that Billboard Award winner boy band BTS and LINE FRIENDS created together. LINE FRIENDS also has collaborated with numerous renowned brands including LAMY, Beats by Dre and Brompton, all aligned with the company's philosophy and values to showcase premium character products. On January 2015, LINE FRIENDS became an independent company and has operated 107 stores globally, 11 markets worldwide, in trend-leading cities such as Seoul, Tokyo, and Shanghai. For more information please visit www.LINEFRIENDS.com