Rewaa aims to make penetrating through the e-commerce industry easier for retailers with minimal operational and marketing costs by solving two main challenges: Marketing challenges: Rewaa software helps merchants to list their in-store products in multi online sales channels. Operational challenges: The integration between physical stores, e-store, and online marketplaces sync all sales channels inventory to eliminate the need for separating inventory for each sales channel. Also, Rewaa provides the software to help merchants to be able to receive online orders through the Point of Sale system in the physical stores and ship from the nearest store to merchants' customers.