DCG Lab is a consulting agency for digital marketing, and are completely concentrated on subjects based on people’s behavior: customer experience, usability, user-centered design, digital analytics, neuromarketing, and neuro-branding. Thanks to neuromarketing, DCG Lab has become an even more complete performer capable of studying the emotions people feel and how far they are involved, directly from their brain. The reactions, therefore, are truly actual because they are totally disintermediated. We have combined a range of techniques, protocols, and technologies empowering us to have an aspiration and comprehensive understanding of the assessment and purchasing experiences in both the physical and digital worlds. As a result, we are equipped to offer solutions for improving websites, mobile applications, and shops.