Our Company For the true fan, team spirit is about showing your colors and standing out from the crowd. Colosseum Athletics believes that superior product at a superior value will sell itself better than brand names and on-the-field endorsements. Since receiving our first license, Colosseum Athletics has been committed to providing fans with quality fashion apparel at an outstanding value. Colosseum Athletics is committed to a core set of values that include creativity, integrity, teamwork, and total customer and employee satisfaction. We hope you enjoy our website and check-in often to see what’s new! Our History Colosseum Athletics began as a one-man operation selling caps at the University of Southern California in 1992. Our owner, an alumnus of USC, worked tirelessly to innovate new headwear collections and expand Colosseum’s licensed assortment with the most popular universities. By the mid 1990’s Colosseum grew into a leading jersey manufacturer, expanded into tees, fleece, and outerwear in the 2000’s, and has emerged as a recognized leader in the collegiate fashion apparel industry today. Colosseum now manufactures a wide variety of NCAA licensed products for over 300 colleges and universities.