Ifrågasätt is a startup based in Malmö and Stockholm, Sweden, that will become the world’s #1 supplier of traffic, loyalty and user engagement to publishers. Working together with customers, Ifrågasätt offers cost-efficient products to help news sites and publishers regain and keep readers and increase their engagement, while building reader loyalty. Ifrågasätt’s platform includes products for e.g. live-reporter and readers commenting. Ifrågasätt have several Nordic key customers, including Sweden’s largest daily newspaper (Dagens Nyheter), Sweden’s largest regional newspaper (Göteborgs-Posten), the Nordics’ largest business journal (Dagens industri) and the leading Nordic news agency (TT Nyhetsbyrån).