The Bay of the bees aims to cater to a fun loving army of young clients who bring the vigour, vibrancy and the infectious energy of youth to their environment. These clients are the ones who create the buzz around them - much like an army of enthusiastic bees - with their adventurous, explorative, attitude-laden spirit, forging their own path on the strength of their independent thinking to create their own definitions. We wish to give a fashionable expression to this army of kids who have the enthusiasm to create and nurture a culture of ethical behaviour, who have strong morals, and who believe in infecting the world with their joy. We believe in empowering our girls and teaching sophistication to our boys, nurturing them to give respect in order to earn it for themselves. We impart belief in our girls that they can achieve anything they set their minds to get. We started as a brand with one machine and expanded to being an army marching to the tune of cultural, ethical behaviour, trying to make this world - and our society - a better place. 10 years back we thought of bringing fun, frolic and elegance but with changing times we thought of giving our kids more to explore, to value adventure, to define themselves on their own terms We are a proud brand that defines quality, that diligently follows ethical practices, defining compliances, understanding our responsibilities in national and international markets. We bring to the table the strength of complete supply chain as a retailer and thoughtful design sensibilities.