Cinderella Eco Group (CEG) is a family company belonging to Sjøvik Group. Headquartered in Midsund, north-western Norway, with over 25 years of experience with the incineration toilet Cinderella, an ecological total solution for handling toilet waste. The company has provided quality solutions and supplied the Nordic region with market-leading incineration toilets, mainly in the leisure market, since 1997 Since 2012, the company's further growth has focused on international expansion to Europe, North America, and Australia in addition to further development in the Nordic market. CEG has solutions for light industry, humanitarian purposes, motor homes and caravans and the private market for cottages and Tiny homes. Sister companies for sales and marketing are established to handle the Swedish, European, North American and Australian markets and, in addition to the Nordic Region, distributors and dealer networks are in place in Europe, Australia, New Zealand and North America. The main market for Cinderella in Norway is the cottage market, but it is the RV market, the professional market and work towards humanitarian and relief work that are swiftly gaining momentum worldwide.