Dentsu Tracking is a leading provider of supply chain digitization solutions through which governments and companies can better control and obtain visibility over products in the supply chain. Dentsu Tracking was founded in 2017, as a division of Dentsu International Switzerland, with the idea to disrupt and re-invent the market for supply chain control solutions by leveraging the advantages and benefits of digital, data analytic and AI technologies. With worldwide operations, we draw from unmatched technical and regulatory expertise working with different governments and international organizations on implementing customized tracking and tracing solutions to fight illicit trade. We currently operate the world’s largest tracking and tracing systems covering the entire tobacco supply chain of the European Union (EU) region as well as the United Kingdom. Outside of the government market, Dentsu Tracking equips companies with digital supply chain control solutions that enable them to achieve global socio-economic commitments (e.g., recycling targets) and to protect consumers. Companies who are protecting their supply chains and consumers with the help of our solution include some of the most famous brands in the world.