Category Management & Implementation ConsumerView is an independent marketing agency, with a strong focus on management of the ‘Fresh’ Categories and marketing development from a consumers’ perspective. Our core business is providing Market Insight, visual and factual Benchmark, Consumer Insight and specialist Analysis for the Fresh categories in order to identify opportunities at Category and Product level. In order to serve our customers with the best possible support, ConsumerView provides Category Management, -Research and Implementation across the supply chain. Our primary aim is to support you in establishing the Category objectives & targets and in achieving them. How we work As a result of our working methods we contribute to creating consumer driven marketing and sales organisations. We achieve this by tailoring our services to each specific customer and case. We will guide employees, managers and directors towards market focussed working methods which in turn will be converted to structural adoption within the organisation. Consumer focussed thinking is in our name. This principle will be embedded not only in our research but also in product innovation and market launches to various market channels.