H&A is rooted in its history and looks to the future. 40 years of activity in events, incentive trips and loyalty programs, allow it to look to the future with optimism and to position itself as a reference point on the market. Being a point of reference doesn't just mean "making good products", but looking beyond. It means making them evolve, doing research, creating solutions and experiences in line with the needs of a market that has freed itself from paradigms and where uncertainty is the constant that marks reality. It means designing flexible and innovative solutions, able to generate concrete and positive changes in people, to motivate them to face and experience new realities. Innovation and research therefore, in the LOYALTY programs, in the INCENTIVE in every corner of the world, and in the EVENTS with communication and logistics. We are convinced that looking ahead, daily commitment and the enhancement of talent are determining factors for the credibility and reliability that our role gives us.