Acqua di Parma was created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia. True sophistication never goes unnoticed, and amongst the in the know inner circle, the personal scent grew into a brand, sold mostly through Italian tailors as the finishing touch for sophisticated gentlemen. Today, Acqua di Parma is a symbol of Italian sophistication, discreet luxury, and craftsmanship inspired by its heritage and yet constantly evolving to stay relevant and meaningful. We strive to preserve and perpetuate the unique and vibrant mix of all that we love about Italy - nature, culture, and art, the Italian “Arte di Vivere.” All Acqua di Parma products are made in Italy by traditional craftsmen using only the highest quality materials reflecting our mission to ensure the long-term transmission of sophisticated rituals and authentic values. We have a very selective distribution only through our stores and designated retail partners. Our mission is to share a yellow gift of the Italian Sun, Soul, and Style with the world. A celebration of simplicity, sincerity, and generosity rooted in sun-filled sensations and sophisticated rituals.