Despite cyber security being top of mind for Telecoms, significant industry-wide challenges remain, often resulting in limiting uptake and customer retention of currently available propositions. With proven results, HiAware products have enabled our partners to generate predictable and stable revenue whilst minimizing cost-to-serve and infrastructure requirements. However, what truly sets us apart is our Security Lifecycle program. Leveraging our volume-portfolio and launch-ready value propositions, Telecoms can increase the speed at which they grow the average revenue per user (ARPU) with "First-time security buyers" by an impressive 50%. With community best practices, a tailored Go-to-market approach, and an agile integration process, we help our partners launch valuable and user-friendly security propositions that result in high customer adoption and retention. OUR CUSTOMER CENTRIC PORTFOLIO i.) HiAWARE ESSENTIAL - Monetise 40 % of your existing user-base HiAware Essential is a pre-configured DNS-based cyber-security solution that provides base-layer protection to first-time security buyers. It defends mobile customers from various malware attacks, such as viruses, phishing, ransomware, crypto-jacking, trojans, adware, spyware, and botnets by filtering malicious websites and content. Our solution requires no downloads, no set-up, and no maintenance on the user-side, leading to high adoption rates and steady ARPU. ii.) HiAWARE EXTENDED - One-click security across all networks HiAware Extended is a next-generation security solution that provides telecoms with a unique opportunity to extend their customers' protection to any network, including hostile Wi-Fi. Designed to add value and create additional revenue streams, HiAware Extended safeguards users' privacy by blocking website tracking and seamlessly integrates with any existing DNS ecosystem deployed by telecoms.