Muzit is both a big data solution and a disruptor to the way the entertainment industry has treated the world’s largest distribution channel – Peer to Peer file sharing. Conceived by copyright owners, industry insiders and proven technology industry veterans, Muzit offers artists and other copyright owners the only positive and proven solution to monetize the vast, untapped online P2P file sharing community. Muzit’s proprietary TRACE platform monitors unauthorized global P2P distribution of copyrighted content, processes this data into powerful analytics, enhances this data with artificial intelligence and machine learning and empowers copyright owners to capitalize on this data with effective business decisions. Muzit’s big data analytics platform identifies the explicit entertainment preferences and geographical locations of millions of P2P fans of music, movies, television and other digital media. By understanding these preferences and the valuable meta data associated with each download, copyright owners and media professionals can now truly know what content drives millions of consumers around the world. Owners can then use TRACE to reach millions of new customers via laser targeted marketing campaigns, to more efficiently plan concert tours and festivals and overall develop customized marketing strategies to maximize new revenue streams from this untapped global community.