Common Good Marketplace is an exchange for verified impact assets, where suppliers and buyers transparently create, verify and trade impact that advances human flourishing and the Sustainable Development Goals. CGM is a Google Startup for Sustainable Development supported and trusted by leading corporates, foundations and funds to design and manage their impact programs by leveraging CGM's impact marketplace. Social Impact, positive or negative, is undervalued and often unaccounted for. A study of 1,800 companies found that when environmental and social impact was economically valued, the true value of a firm and its profit (EBITDA) was grossly mischaracterized. The vast majority of social impacts, even when accurately characterized and quantified, remain significantly undervalued by investors, development institutions, and foundations, while being completely unrecognized by commercial markets. Social impact is an asset that can be valued and traded without scaling mountains. Founder's note: we’ve been here before. Here’s How: use the $277 billion carbon markets as a model and turn proven social impacts—like poverty reduction, access to clean water, gender equality or education—into transferable assets with clear social value. (see our How it Works page) So why would corporates, investors and philanthropists buy SDG-based Impact “Assets”? First, to drive efficiency and performance. Second, to direct capital to impact outcomes. Lastly, to accelerate the SDGs. Impact Assets create a clear, efficient and measurable path to increased sustainability performance. They also direct capital to verified outcomes rather than continuing to fund inputs and disrupts, in a positive way, how we have been seeking to create lasting impact. Finally, they accelerate our ability to achieve the Sustainable Development Goals by 2030. A marketplace for social impacts is not coming, its here. How will you contribute to its future?