Ty is the largest and most recognisable plush brand in the world. Represented in 151 countries, with over 300 000 doors of distribution and over $ 1 Billion in annual sales. Beanie Boos have hundreds of thousands of videos on Youtube, over 8 Million results in Google, and hundreds of Beanie Babies have increased in value from $5 to $100 000 + on eBay.