Data Action (DA) is a specialist software and services provider to the alternate banking and financial services industry. With a firmly embedded focus of supporting the financial wellbeing of Australians, DA enhances the banking experience of more than a million Australians via its core banking and digital platforms every day. With over 30 years’ experience, DA represents over $33 billion in client assets and is well positioned to continue its extraordinary track record of success with continued market expansion. DA operates nationally with staff based in Adelaide, Sydney, Melbourne and Brisbane and services a broad client base including customer owned banks, credit unions, neobanks and financial services membership organisations.