We're proud of Derby and want to make it an even greater place to live, work and visit – a city which is safe, strong and ambitious: Safe - where people are safe and the vulnerable are put first and supported. Strong - where people work together, can enjoy good health and wellbeing throughout their life and feel that they belong to a thriving community. Ambitious - where we support our children and young people to achieve their full potential, skills are valued, jobs and businesses are growing and we have the infrastructure to create a city for the future. Our Council values illustrate the way we want to work to achieve our vision for Derby as a safe, strong and ambitious city: Being the best – we create an environment where we constantly strive for better ways of doing things, through creativity, forward thinking and learning Brilliant customer experience – we put all our customers at the heart of everything we do Can do – our positive attitude means that we find ways of achieving excellent results for our customers, partners, stakeholders and colleagues Honesty and respect – we will behave ethically and embrace diversity while treating everyone fairly.